The team has been nominated for the Community Service Award, Outstanding Mortgage Adviser Award, and Outstanding Specialist Mortgage Award, placing the family-run business alongside some of the country’s biggest players.

For The Mortgage Hero, the recognition is about more than industry success.

‘Being nominated is already a win for us,’ says founder Vins Grover. ‘We’re a small, family-owned business, so to be named alongside so many large, established players is a huge honour.’

The Community Service Award nomination reflects The Mortgage Hero’s growing impact beyond traditional advisory work. Its straight-talking social media videos, designed to demystify lending and home ownership, have attracted more than 148,000 followers on TikTok alone.

That focus on practical, accessible advice sits at the core of the brand: helping individuals and families who might otherwise feel locked out of the property market.

The business is very much a family affair. For Vins, his daughter Ehsaas is ‘the cherry on the cake’, continuing the commitment to community knowledge-sharing while working alongside him as a financial adviser.

‘We’re incredibly grateful to our clients, partners, and referrers for their trust and support,’ says Vins. ‘Their belief in what we do has made it possible.’

Win or not, the nominations underline The Mortgage Hero’s deserved reputation for combining expertise with a genuine commitment to community.