Craig van Asch

In this episode, we meet Craig van Asch, Managing Director of Exeloo, a company that has taken New Zealand design and engineering onto the global stage. With decades of experience in export, manufacturing, and marketing, Craig is passionate about helping Kiwi businesses succeed internationally while building strong company cultures at home.

Exeloo is known for its prefabricated public toilets, which are installed everywhere, from carparks to coastal reserves. Renowned for their durability, design flexibility, and compact form, these solutions have been exported around the world, showing how innovation born in New Zealand can solve universal challenges. Craig shares how customer-centric design and continuous improvement have been key to Exeloo’s international success.

But Exeloo isn’t just about infrastructure — it’s also about people. Craig has championed a unique company culture where younger staff are encouraged to lead charity projects, from selecting causes to managing fundraising and budgets. Through this, they develop real-world leadership, communication, and financial skills.

In our discussion, Craig highlights the value of empowering employees, staying close to customers, and maintaining a global mindset. His story illustrates how businesses can blend technical excellence with cultural strength to deliver both commercial success and meaningful impact.